Strategic GTM product marketer (with a heavy dash of “get shit done”). Currently leading solutions marketing at Amplitude.
I gave amazing Series A and B founders air cover to get their best marketing sh*t done while they hired permanent heads of marketing. I focused on product marketing, and flexed into demand gen, marketing ops, content, PR and brand.
Clients included ConductorOne, DataGrail, and Elevate Security. Check out some highlights.
Previously
Marketing Consultant
Screenshot from Elevate Security’s website and brand redesign. See more highlights
Previously
Product Marketing at Grovo
2018
Grovo is the world’s leading Microlearning solution, providing modern learning that employees actually like. I established the product marketing function, driving brand awareness, generating demand, enabling sales and partners, and celebrating our awesome customers. Grovo was acquired by Cornerstone OnDemand in November 2018.
“Rachel is incredibly bright, ambitious and a strong collaborator.”
— Jenny Roy, Marketing VP and ADvisor, formerly my boss Lady at Lookout
More previously
I got my start as a consumer web product manager at Evite and eHarmony. Lookout was my first, and very lucky, foray into marketing. I managed inbound digital marketing (SEO, website redesigns and optimizations), kickstarted the content marketing practice, and hired two amazing employees and various awesome consultants and agencies. After working alongside such talented marketers at Lookout, especially PMM, I decided the next skill set to add to my toolbox should be product marketing, which took me to Issuu and Grovo.
Product Marketing
2015-2018
Digital + content marketing
2011-2015
Product management
2010-2011
Product management
2007-2010
